Post by account_disabled on Nov 22, 2023 4:13:56 GMT -5
Online presence nowadays has become a mandatory condition for all companies that want to create or grow their business. However, “being there” is not enough. To stand out and stand out from the crowd you need to appear among the results on the first page of Google. Climbing the rankings, however, requires time , as well as a well-structured SEO ( Search Engine Optimization ) strategy .
Do you want to receive an analysis of your online presence?
Click here!
Before dealing specifically with this topic C Level Executive List let's find out what criteria search engines use to classify your digital content.
How the search engine classifies the content
There are mainly two criteria that determine the positioning of your content on search engines:
relevance , or the quality of the content for which you want to be known ;
authority , obtained through high-quality websites that link to your content ( backlinks ) .
Now that we have defined the key to obtaining good content classification in search, let's illustrate how content is found, analyzed and classified.
The process that Google carries out consists of three phases:
scan
indexing
classification
In the first phase, search engine robots discover the existence of your web page (crawling) and take note of all the contents within it.
In the second phase they analyze the contents they have found and verify their degree of relevance for certain search queries, such as the keywords present within.
In the third phase they evaluate the presence and quantity of authoritative backlinks and consequently decide whether your site can rank high in search results.
These three phases depend on each other. First of all, your website needs to be visible, so it can be evaluated. If your content isn't relevant, there's little chance of getting a good ranking, even with high authority. The situation does not change if your website is authoritative, but the contents are irrelevant.
Now that we understand how search engines discover, index and classify content, let's move on to advice on how to create an effective SEO strategy.
Establish an effective SEO strategy
When you aim to be among the first Google search results, the first thing that comes to mind is to imitate the actions of our most important competitors . For example, if a company has published hundreds of pieces of content and is on the first page of Google, if you do the same you will get the same results. Simple, right?
Unfortunately it is not so automatic because, as seen previously, even if the contents are relevant, if you do not have strong authority, Google will not reward you.
Do you want to receive an analysis of your online presence?
Click here!
Before dealing specifically with this topic C Level Executive List let's find out what criteria search engines use to classify your digital content.
How the search engine classifies the content
There are mainly two criteria that determine the positioning of your content on search engines:
relevance , or the quality of the content for which you want to be known ;
authority , obtained through high-quality websites that link to your content ( backlinks ) .
Now that we have defined the key to obtaining good content classification in search, let's illustrate how content is found, analyzed and classified.
The process that Google carries out consists of three phases:
scan
indexing
classification
In the first phase, search engine robots discover the existence of your web page (crawling) and take note of all the contents within it.
In the second phase they analyze the contents they have found and verify their degree of relevance for certain search queries, such as the keywords present within.
In the third phase they evaluate the presence and quantity of authoritative backlinks and consequently decide whether your site can rank high in search results.
These three phases depend on each other. First of all, your website needs to be visible, so it can be evaluated. If your content isn't relevant, there's little chance of getting a good ranking, even with high authority. The situation does not change if your website is authoritative, but the contents are irrelevant.
Now that we understand how search engines discover, index and classify content, let's move on to advice on how to create an effective SEO strategy.
Establish an effective SEO strategy
When you aim to be among the first Google search results, the first thing that comes to mind is to imitate the actions of our most important competitors . For example, if a company has published hundreds of pieces of content and is on the first page of Google, if you do the same you will get the same results. Simple, right?
Unfortunately it is not so automatic because, as seen previously, even if the contents are relevant, if you do not have strong authority, Google will not reward you.