Post by account_disabled on Oct 31, 2023 23:33:31 GMT -5
How to choose between different content formats? After having analyzed the process necessary to implement a content marketing strategy, let's see which are the most used forms of content and what their main potential is. Blog : the most useful means for content marketing, because it allows you to share content and at the same time increase the visibility of your website on search engines thanks to SEO operations; furthermore, the blog helps create engagement among the contacts that orbit around your company.
Newsletter : this type of marketing content is excellent for the nurturing phase of your wedding photo editing service contacts or for being present in the daily lives of customers and supporting them in their work; for this reason, it is essential that it is useful and informative. White paper : an excellent method for addressing more technical topics of interest to potential customers; usually this type of document is 8-12 pages long. Articles : useful for establishing your leadership in the industry and increasing awareness of potential customers. eBooks.
That range from 12 to 40 pages and contain very in-depth content on a specific topic. Case history : one of the most persuasive pieces of content that demonstrates how your product solved a problem for an organization similar to the one you are pitching to. Testimonials : When a customer is satisfied with your team's work and expresses it, it helps reduce skepticism and barriers to purchasing from other potential customers. Webinars/Webcasts: These are excellent calls to action or follow-ups to other content. Video : Content that is inexpensive to produce and easy to upload and share.
Newsletter : this type of marketing content is excellent for the nurturing phase of your wedding photo editing service contacts or for being present in the daily lives of customers and supporting them in their work; for this reason, it is essential that it is useful and informative. White paper : an excellent method for addressing more technical topics of interest to potential customers; usually this type of document is 8-12 pages long. Articles : useful for establishing your leadership in the industry and increasing awareness of potential customers. eBooks.
That range from 12 to 40 pages and contain very in-depth content on a specific topic. Case history : one of the most persuasive pieces of content that demonstrates how your product solved a problem for an organization similar to the one you are pitching to. Testimonials : When a customer is satisfied with your team's work and expresses it, it helps reduce skepticism and barriers to purchasing from other potential customers. Webinars/Webcasts: These are excellent calls to action or follow-ups to other content. Video : Content that is inexpensive to produce and easy to upload and share.