Post by account_disabled on Sept 16, 2023 3:13:04 GMT -5
According to research, using the AIDA model in marketing will help the conversion rate of potential customers to actual customers increase by 30%. The AIDA formula is probably one of many famous and popular formulas, especially for those who work in content, marketing, business, etc. Let's learn more about the AIDA content formula with Subiz in this article. .
See more: The most effective content marketing formulas
What is AIDA? AIDA content formula in marketing
What is AIDA? AIDA content formula in marketing
What is the AIDA content formula?
The AIDA content writing formula in marketing is widely applied to create marketing content, helping marketers build attractive and effective content in the field of online marketing. AIDA stands for Attention, Interest, Desire, and Action. This content layout is built based on the customer experience journey, from the stage of approaching customers to motivating them to take the Phone Number List conversion action we want such as leaving information, making a purchase, etc.
What is the AIDA content formula?
What is the AIDA content formula?
Elements in the AIDA content formula in marketing
Attention – Attract attention
The Attention stage in the AIDA content formula is the first and most important stage to attract customer attention. Creating an attractive title and creating curiosity at first sight is the decisive factor for readers to continue reading your content. According to a study by Copyblogger, 8/10 people will read the headline, but only 2/10 will continue reading the content. This shows the power of headlines in attracting attention and pulling readers into content.
Attention - Attract attention
Attention – Attract attention
Interest – Causes interest
The Interest stage in the AIDA content formula is an important time to attract interest and create curiosity for customers. To do this, you need to deeply understand your target customers' problems and needs. According to a study by HubSpot, 82% of customers believe that content that focuses on their problems and suggests solutions is an important factor in determining their interest in a brand.
Interest - Causes interest
Interest – Causes interest
To convey your message in a creative and engaging way, content is a very important factor. You can use engaging writing, storytelling (in the form of content storytelling), or use real-life examples and situations to evoke emotions and motivate customers. According to HubSpot, 43% of readers prefer content that is creative and unique.
Using multimedia elements such as images, videos, and graphics is also an effective way to make your content more dynamic and visual. According to Brain Rules, 65% of learners are able to remember visual information after 3 days, compared to only 10% of text information. By using images, videos and graphics, you can convey your message in a clear and accessible way, capture customer interest and keep them engaged longer. According to statistics from Backlinko, 79% of users who visit a website will return if the website provides attractive and continuously updated content.
See more: The most effective content marketing formulas
What is AIDA? AIDA content formula in marketing
What is AIDA? AIDA content formula in marketing
What is the AIDA content formula?
The AIDA content writing formula in marketing is widely applied to create marketing content, helping marketers build attractive and effective content in the field of online marketing. AIDA stands for Attention, Interest, Desire, and Action. This content layout is built based on the customer experience journey, from the stage of approaching customers to motivating them to take the Phone Number List conversion action we want such as leaving information, making a purchase, etc.
What is the AIDA content formula?
What is the AIDA content formula?
Elements in the AIDA content formula in marketing
Attention – Attract attention
The Attention stage in the AIDA content formula is the first and most important stage to attract customer attention. Creating an attractive title and creating curiosity at first sight is the decisive factor for readers to continue reading your content. According to a study by Copyblogger, 8/10 people will read the headline, but only 2/10 will continue reading the content. This shows the power of headlines in attracting attention and pulling readers into content.
Attention - Attract attention
Attention – Attract attention
Interest – Causes interest
The Interest stage in the AIDA content formula is an important time to attract interest and create curiosity for customers. To do this, you need to deeply understand your target customers' problems and needs. According to a study by HubSpot, 82% of customers believe that content that focuses on their problems and suggests solutions is an important factor in determining their interest in a brand.
Interest - Causes interest
Interest – Causes interest
To convey your message in a creative and engaging way, content is a very important factor. You can use engaging writing, storytelling (in the form of content storytelling), or use real-life examples and situations to evoke emotions and motivate customers. According to HubSpot, 43% of readers prefer content that is creative and unique.
Using multimedia elements such as images, videos, and graphics is also an effective way to make your content more dynamic and visual. According to Brain Rules, 65% of learners are able to remember visual information after 3 days, compared to only 10% of text information. By using images, videos and graphics, you can convey your message in a clear and accessible way, capture customer interest and keep them engaged longer. According to statistics from Backlinko, 79% of users who visit a website will return if the website provides attractive and continuously updated content.