Post by account_disabled on Sept 3, 2023 5:45:57 GMT -5
The diagnosis made by Ad Rank (the Google algorithm that establishes the quality of ads and their positioning in auctions) is reflected in the three components of the quality score :
expected click-through rate (CTR);
ad relevance;
landing page quality
5. Sitelinks
You don't have to be the best adwords consultant in Italy to know Phone Number List that sitelinks have a big influence on the performance of google advertisements .
Which and how were implemented in the account in question?
Can they be optimized? Can new ones be added?
An effective activity at this level can bring great benefits in terms of CTR (percentage of clicks on number of impressions) and CR (conversion rate).
6. Adwords traffic analysis
If there is a visit monitoring system such as Google Analytics, a huge amount of data is available that tells us about Adwords campaigns.
A careful study of the visits produced by Google ads can enlighten us on what is working and what is not. What are the most profitable keywords. Which landing pages help convert more. Which paths visitors produced by adwords advertising take on the site before concluding the purchase funnel. And so on…
7. List of interventions
During the preliminary review of the adwords campaign in progress, it is advisable to make a list of the problems identified and the initiatives to be implemented.
If the advertising campaign has serious malfunctions and causes you to lose money without bringing appreciable results, it is better to suspend it pending its restructuring.
8. Sharing with the customer or internal contact person
Before applying the identified optimizations, it is important to share the actual analyzes and planned interventions with the account owner or with the internal contacts of the company where you work.
expected click-through rate (CTR);
ad relevance;
landing page quality
5. Sitelinks
You don't have to be the best adwords consultant in Italy to know Phone Number List that sitelinks have a big influence on the performance of google advertisements .
Which and how were implemented in the account in question?
Can they be optimized? Can new ones be added?
An effective activity at this level can bring great benefits in terms of CTR (percentage of clicks on number of impressions) and CR (conversion rate).
6. Adwords traffic analysis
If there is a visit monitoring system such as Google Analytics, a huge amount of data is available that tells us about Adwords campaigns.
A careful study of the visits produced by Google ads can enlighten us on what is working and what is not. What are the most profitable keywords. Which landing pages help convert more. Which paths visitors produced by adwords advertising take on the site before concluding the purchase funnel. And so on…
7. List of interventions
During the preliminary review of the adwords campaign in progress, it is advisable to make a list of the problems identified and the initiatives to be implemented.
If the advertising campaign has serious malfunctions and causes you to lose money without bringing appreciable results, it is better to suspend it pending its restructuring.
8. Sharing with the customer or internal contact person
Before applying the identified optimizations, it is important to share the actual analyzes and planned interventions with the account owner or with the internal contacts of the company where you work.