Post by account_disabled on Mar 9, 2024 0:54:49 GMT -5
A member of the design team put forward a hypothesis I think that if we change the star for a heart the engagement will increase And sure enough thats what happened. A seemingly insignificant modification led to an increase in engagement by more than . But it didnt just increase engagement. The fact that users clicked on that heart allowed Airbnb to know the preferences of its users and segment them. In this way they optimized their ads and retargeting campaigns they increased conversions and ROI. . Analysis and documentation Once the experiment has been carried out the data must be analyzed. Experiments are always a source of learning whether they work or not. Therefore all of this is collected and documented.
Optimization and iteration If an experiment does not work we must look for the reason to Portugal Mobile Number List propose improvements or discard it definitively. If an experiment is successful it is implemented on a larger scale. Of course always looking for new optimizations. And we start again. Experiments and real examples of Growth Marketing And finally I leave you some examples of Growth Marketing that may inspire you. The case of Duolingo Duolingo is a mobile application with which to learn languages. Mobile apps face a big problem of them are uninstalled within days . Hence retention is key for this business model. And this Duolingo knows how to do it.
To begin with onboarding is very intuitive and fun. is clear learn languages and have fun. You become familiar with the application which eliminates any type of friction regarding its use. On the other hand the fact of having to configure and personalize your profile makes it feel like yours and it is more difficult for you to uninstall the app plus there is the time and effort spent. Use daily reminders to create the habit in the user. Use gamification and a reward system to motivate. It does not miss the opportunity to offer you its paid version . Work with referral invite your friends and we will remove the ads.
Optimization and iteration If an experiment does not work we must look for the reason to Portugal Mobile Number List propose improvements or discard it definitively. If an experiment is successful it is implemented on a larger scale. Of course always looking for new optimizations. And we start again. Experiments and real examples of Growth Marketing And finally I leave you some examples of Growth Marketing that may inspire you. The case of Duolingo Duolingo is a mobile application with which to learn languages. Mobile apps face a big problem of them are uninstalled within days . Hence retention is key for this business model. And this Duolingo knows how to do it.
To begin with onboarding is very intuitive and fun. is clear learn languages and have fun. You become familiar with the application which eliminates any type of friction regarding its use. On the other hand the fact of having to configure and personalize your profile makes it feel like yours and it is more difficult for you to uninstall the app plus there is the time and effort spent. Use daily reminders to create the habit in the user. Use gamification and a reward system to motivate. It does not miss the opportunity to offer you its paid version . Work with referral invite your friends and we will remove the ads.