Post by account_disabled on Dec 7, 2023 3:23:17 GMT -5
Let's start by explaining these two concepts and then go into more detail about how the way we collect information from our clients will change through “zero party data” and “first party data”.What is zero and first data? The “first party data” or first data is the data that is currently collected when we arrive at a web page and alerts us that that page uses cookies. Usually an alert appears where the terms and conditions could be consulted, but the truth is that we all accept cookies because otherwise.
We would not be able to navigate to that site that we are interested in visiting. By accepting, the website installs a cookie in the visitor's browser that allows their behavior to be tracked. In “first party data” the website is the one interested Digital Marketing Service in collecting the data to track the visitor's behavior and does so by installing a code, colloquially called “cookie” in the browser of the visitor's computer. They somehow force the visitor to accept it, otherwise he cannot navigate the site.
In summary, first data is that information obtained through the use of cookies inserted by the owner of the website itself in the browser of the visitor's computer. “Zero party data” or zero data is different because here it is the user who is interested in providing their data in order to have a better experience and for that reason they provide data voluntarily, with the expectation that their browsing experience and that the information shown to you is aligned with your interests, needs and tastes.
We would not be able to navigate to that site that we are interested in visiting. By accepting, the website installs a cookie in the visitor's browser that allows their behavior to be tracked. In “first party data” the website is the one interested Digital Marketing Service in collecting the data to track the visitor's behavior and does so by installing a code, colloquially called “cookie” in the browser of the visitor's computer. They somehow force the visitor to accept it, otherwise he cannot navigate the site.
In summary, first data is that information obtained through the use of cookies inserted by the owner of the website itself in the browser of the visitor's computer. “Zero party data” or zero data is different because here it is the user who is interested in providing their data in order to have a better experience and for that reason they provide data voluntarily, with the expectation that their browsing experience and that the information shown to you is aligned with your interests, needs and tastes.