Post by wsannhbz on Dec 5, 2023 5:00:36 GMT -5
Step 4. Identify the set of features an MVP must have. An MVP is the most basic version of a product or service. It contains only the basic features that make the product work. It’s not refined, it does not look pretty, it just works. What Special Data does your MVP need to do to deliver value to the market? Again, make a list, this time of features. The fewer, the better – it will be cheaper and faster to produce an MVP.
Step 5. Create an MVP. Based on the set of features you defined in the previous step, it’s time to create an MVP. For example, this could be a simple mobile app interface created with a few no-code tools or mockups. You’ll see how simple an MVP can be later in the text – we’ll get there.
Step 6. Test an MVP. At this stage, you should show customers a prototype of your product or service. It is best to do this in a way that will allow them to buy what you have to offer.
For products, a fake door test – a landing page with the “buy” button – will be a good solution. It should look real and encourage the customer to make a purchase. However, when the customer clicks “buy”, they are informed that the product is not yet available for sale and are asked to leave their email address. In this way, you will build a mailing list that you can use for your marketing and sales campaign once you actually have the product.
In services, on the other hand, prospecting will work better. This is a cheaper form of testing because all you need to do is prepare an offer, collect customer contacts, and call or “catch” them by email. So this method is based on cold mailing and cold calling.
Through these tests, you will gather feedback and improve your solution.
Step 5. Create an MVP. Based on the set of features you defined in the previous step, it’s time to create an MVP. For example, this could be a simple mobile app interface created with a few no-code tools or mockups. You’ll see how simple an MVP can be later in the text – we’ll get there.
Step 6. Test an MVP. At this stage, you should show customers a prototype of your product or service. It is best to do this in a way that will allow them to buy what you have to offer.
For products, a fake door test – a landing page with the “buy” button – will be a good solution. It should look real and encourage the customer to make a purchase. However, when the customer clicks “buy”, they are informed that the product is not yet available for sale and are asked to leave their email address. In this way, you will build a mailing list that you can use for your marketing and sales campaign once you actually have the product.
In services, on the other hand, prospecting will work better. This is a cheaper form of testing because all you need to do is prepare an offer, collect customer contacts, and call or “catch” them by email. So this method is based on cold mailing and cold calling.
Through these tests, you will gather feedback and improve your solution.